COOLS BRASSINESS • ELIMINATES WARMTH

Our Platinum Blonde Shampoo™ is the perfect shampoo for blonde, white and silver-colored hair. Formulated with a touch of violet tint, this purple shampoo gets rid of brassiness while softening strands and adding shine to natural and color-treated blonde hair. Added conditioners and nutrients keep strands hydrated, leaving your hair with a beautifully soft, healthy shine for gorgeously radiant blonde hair.